Explainer Videos are great tools for brands to communicate their message to potential customers.
However, there has been a rapid influx of cheap explainer videos that do not meet the standards and do not pass the message effectively.
Most of the business marketing plans struggle with an adequate budget and they are constantly looking to cut down the corners to lower the marketing cost. This often ends up in businesses getting cheap explainer videos for a couple of hundred dollars or even less just to save marketing costs.
Now, if you are wondering what actually is a cheap explainer video and how it can destroy your marketing effort, then this article is for you.
What does a cheap explainer video mean?
We live in a visual society.
Research has shown that people assimilate and gather audiovisual information faster than audio or visual information separately, which is what the explainer video does. It’s a great marketing tool that makes a sensible impact on the audience.
You may be wondering, “Why would I pay as much as $2000-5000$ for an explainer video when I can get it on some freelancing sites for as low as $200?”
The answer is: Cheap explainer videos are poorly performing videos. They pass the wrong message with low-quality visuals and bad triggers. Of course, you weren’t expecting something that cheap to be valuable now, did you?
What these cheap explainer video makers do is that they use an online video template so that the price of production will be reduced, but they never actually resonate with your brand and audiences.
But, let’s assume that it’s even acceptable to use online video templates. What about the unique message your brand or company is trying to pass? What about the concept?
Quality explainer videos are costly because it’s not something you do in an hour with the push of some buttons. It requires a team of about 6 to 10 people. There needs to be a voice-over artist, sound designer, scriptwriter, creative director, account manager, illustrator, and editor. It takes weeks to produce a high-quality explainer video.
The product can’t be compared to a $100 explainer video made with an online template in a matter of hours.
If you were considering buying a cheap explainer video for your next marketing campaign, here are five questions you need to ask yourself before you make your decision.
1. Are you interested in building long-term trust, or simply earning a profit?
The internet has made the world a global village. It’s now super easy to showcase your skills and talents to people from the comfort of your home.
Because of this advancement in tech and social media, video content has been on the rise.
It’s so important, now more than ever, to produce quality videos that can stand out. The audience can spot a half-baked work from a mile away. People can spot low-quality videos (because they see it very often), so when they see a high-quality one, they take notice of it because it took a lot of work.
If your sole aim is to make an instant profit, you won’t stay long in the game.
2. Message or Mere Visuals?
Another question you must ask is: do you want to pass a message across to potential customers, or do you want to create an explainer video just for the sake of it?
A great explainer video gets results- it boosts conversion, increases sales, and earns customer trust. If you want people to watch, understand, and be drawn to your brand, then you must make a video that’s worth their time.
Top brands like Apple, Microsoft, and Dropbox create engaging explainer videos that resonate with their audience. If you’re always thinking of the cost or budget, you won’t stand out amongst the competition. People will watch it, appreciate your efforts, and interested customers will hang out on your brand, so the cost won’t matter at the end of the day.
3. How do I want my brand to be perceived?
Perception is everything.
An explainer video is a constant reminder of what your brand represents.
Buying and using a cheap explainer video indirectly tells your customers that you can’t invest enough resources in your brand identity. This makes your customers doubt on the quality of your product delivery.
It’s super important to carefully craft your script and produce high-quality visuals so that people can be attracted to your offers and better trust your brand.
4. High ROI, or Fast Work?
The problem with people that make cheap explainer videos is that they don’t think long-term. If you’re in this category, you won’t last in the game because you can’t beat competition without authenticity.
Why would you spend $200 getting a cheap explainer video on Fiverr that will make your brand look unprofessional in the long-run when you can spend a bit more on a high-quality explainer video that will draw people’s attention to your brand, boost sales, and increase the return on investment (ROI).
Remember that you’re not just buying a video, you’re buying the process behind the video and the results the video will get. So, if you buy a cheap video, they’ll look cheap, your brand will look cheap, and you won’t get new the result you expect.
Let a high-quality explainer video be a long-term investment for you, one that will earn high returns.
5. How much am I willing to pay to give my brand the right customer attention?
At the end of the day, it all boils down to your budget.
You may have plans to create an exceptional and high-quality explainer video, but you probably feel that you can’t spare that amount of money. It depends on what your objectives are and what your brand needs.
Knowing your objectives will help you cut costs while still giving you a well-suited and high-quality explainer video. The most important people you need are the video producer, to edit your video and animations, the scriptwriter to craft the message, sound designer, the storyteller, and finally the marketer.
With proper planning and management, you can have a very high-quality explainer video that perfectly resonates with your brand and can successfully pass the message to your audience.