The marketing field is continuously changing and if you fail to keep a steady pace with the marketing trends, your business will be off the track in no time. Businesses have to keep up with the constant change of technology and look at how people’s behavior is changing with technology.
In recent years video marketing has evolved as a dominating marketing tool and stayed at the top of the latest advances. There is no doubt; videos are the backbone of any online marketing campaign today and “animated videos” have proved to be the most successful ones. Explainer videos are not only the most demanding tools online today but also the most influential marketing practice for businesses and brands.
The power of explainer videos to communicate the emotional appeal is comparable to none. They can hook the audience for a longer time and convert them to prospects.
Businesses of any size and any type can benefit from the use of video content. From a local restaurant to a dental surgeon and from a freelance artist to a web development house, a video marketing tool works in all niche.
An explainer video is an excellent fit for any business or industry. Whether you are in B2C or B2B, you always have something to explain to your customers or clients. In this situation, explainers are excellent in conveying your complicated and long message effortlessly. In this post, I have come up with 7 business industries that should consider animated videos as the spinal strength of their marketing campaign. Let’s have a look at each of them below:
An explainer video is a great tool to express a complicated idea more simply and straightforwardly. They are capable of explaining things compellingly quickly, yet communicating the core message successfully.
The education industry can use explainer videos for the following gains:
- To run a campaign that will help you to connect your mission to the people.
- To demonstrate and explain the educational initiatives to the public.
- To explain complex topics to the students in the class to make the subject material more lively
- To illustrate the policies and procedures to your employees and team members.
The healthcare business is a susceptible industry where every client and customer care to be well informed enough to make intelligent decisions about their health. Animation explainer videos make this process simple by conveying the complex procedures to the customer in a straightforward manner.
Some examples of how using videos can benefit the healthcare industry:
- By using a product video, you can explain the workflow of medical products and medicines.
- Explainers are excellent in providing education on general health and lifestyle.
- It can be used to create sales videos for marketing by health care companies and corporate Training videos for staff in healthcare businesses.
- Animated visuals are great for creating branding videos for pharmaceuticals.
Computer Software & Internet Industries
The tech companies’ concept is often very complex, and sharing them with the general audience might often be challenging. A right product or a high-class service is crucial for a tech company to be on the top, but a well-illustrated explainer video can propel the tech business to a new height.
The Internet and the tech industry is a complicated industry. Most of the software, tech, and internet startups are focused on solving problems. Using explainer videos are a must to such businesses and startups to explain the benefit for the users. The tech industries can take advantage of animated visual content to tell the audience how they help solve the problem of their customers.
The finance industry is a bit of a boring sector when it comes to user engagement. The use of explainer video can be mixed with a bit of creativity and can help financial businesses convert more prospects into customers. A single video can be a real turn over when appropriately implemented.
A financial fintech service provider should be able to make their audience understand the value of your offer. Using a single explainer on the landing page will help you convey your offer and value in a more simplified way and keep your one step ahead.
The cryptocurrency industry is growing every other day, and this exponential growth is more complicated than one can think. The technology behind the production is involved, and the industry is equally competitive.
With the rapid growth in the blockchain industry, more newcomers and non-tech audiences are leaping this blockchain. In this situation, the blockchain industry has to make themself more presentable to the audience to grab their attention.
You can easily explain the blockchain-based innovation using the explainer video in a more viewer-friendly way. The animated video will make the audience understand the concept of blockchain without being to know the technical jargon that exists behind the scene.
How can blockchain company benefit from explainer video:
- You can easily explain your audience about the details of investing in your ICO and encourage them to take further action
- An explainer video can put a spotlight on your blockchain-based solution more than anything else.
- Can be used to explain the trading process on your blockchain trading platform and convince your audience to use your platform to trade and make money
An explainer video is a massive opportunity for the manufacturing industry. The manufacturing industry includes parts, pieces, and processes all around. Using an explainer video, they can genuinely intrigue and captivate the buyers by quickly explaining the complicated process.
Customers love to see the way a manufacturing company works behind the scene. If you can visually represent all the complicated processes behind the manufacturing in short video animation, your customers will have higher credence to your business.
Travel and hospitality
Travel and hospitality are sustained on the foundation of trust, quality, and integrity with the customers. Explainer videos are the ideal way to showcase business traits and build relationships.
An explainer video can be used in travel and hospitality businesses to visualize the prospects in a different country and show them the highlight of special offers and deals.
Planet pass, a tour booking app is a good example of travel businesses using explainer videos.