Now you have a 90-second masterpiece in your frame, and you have toiled day and night to make it pixel perfect. You know you have created a visually appealing explainer video content that will make your audience keep staring until the video is over and done with.
So, what next?
The next step is to launch a deliberate explainer video marketing strategy to promote your video so that the content receives the attention it deserves. But, putting it in front of viewers and reaching the right audience is not a piece of cake. Most often, this is exhausting and takes a lot of sweats.
Creating excellent video content is only half the job; to complete the rest half, you need to incorporate a perfect marketing plan to help your content stick out in front of the audience.
In this post, I have some great actionable tips that will help you take the pain out of your video marketing strategy. The steps will help you come up with a sensible marketing tactic. So, let’s make a quick dive.
Create a landing page
By creating a landing page, you kick ass your marketing process. A landing page is a page that has your video embedded in to help you illustrate your product or service in a better way. Landing pages look more appealing and are successful in entertaining the audience. Such pages can easily trigger human emotions, and when you can positively respond to this emotional cue, they become more likely to convert.
Push on social media
Look for niche-specific groups and pages on Facebook and post to target the audience. Never ever spam the platform by doing it too much. Instead of solely posting the videos, you can include some content on the post and ask for feedback and suggestion. This will make your participation more engaging.
You can try out Facebook paid options with Facebook pixels. This can give an excellent ROI when done smartly.
Twitter is another excellent platform for promoting videos. You can take advantage of twitter search to find out the target audience. Post your video with your tweet and include relevant hashtags to reach your audience. Type your keyword on the search field on twitter. The list of people you get is those who have an interest in your keyword ( service or product).
Create a blog
Blogging is a great way to increase your visitors. Create blog posts based on targeted keywords and embed videos in the blog post. Your business blog is an excellent place to start growing the audience to your video. Video marketing, when integrated with blog marketing, can give excellent results.
Use your video while creating an article on the blog and let your it speak the textual content. This way, you are pushing your content to the already built up subscriber network. When you do this, you are promoting your video on the one hand, and on the other hand, you are making your blog post more appealing.
Do Email Marketing
Email marketing is the most powerful marketing tool when it comes to creating a successful explainer video marketing strategy
HubSpot says, there can be up to 19 percent increment in email open rate if they see the word “video” in the subject line.
Start sending your video to your email network by creating a perfect email template. Remember to include a short brief about the video in the email and a link to your video. This will make your email more informative and increase the response rate.
Zapier, in a case study, found that using a video in the email newsletter made the company see an increase in email click-through rates by 300%. Merely using the word “video” in the subject line boosted the email open rate by 19%. This makes it clear how esteemed is email marketing for video promotion.
Collaborate with the like ones
Research to find out the people and businesses in your industry. Reach out to them and ask for guest blogging opportunities. You can also offer them a chance to write on your blog. Doing this will be a win-win situation for both parties. Mutually agree to share each other’s videos in your respective social media.
Participate in the online forums
Make active participation in an online forum. Find your relevant topic and engage in discussion. Most of the forum platform has a flock of potential views and drives tons of traffic to your video content.
Quora is a great place to promote your explainer video. You will find hundreds of questions related to videos. Look for the one that closely aligns with your type. Provide a clear, detailed, and value-based answer. Here you can add the link to your video within the answer you write. Doing this will bring tons of organic traffic to your site, and also you can establish your self as an old hand in the niche, helping to build more trust in everything you contribute.
Define Your Goals and use Analytics.
A good marketing campaign is never complete without integrating an analytic. Before you build up an explainer video marketing strategy, you should define clear goals. Once the marketing process is on the run, you should use analytic tools to measure and analyze the metric regularly. Doing this will help you understand how your marketing strategy is helping you to accomplish your goal.