According to researches, “In average the visitors stay in your website for 10-20 seconds unless they find an irresistible reason to stay longer“.
With such a transitory time to lay hold on your audience, If your business is relying on the text content alone then you are in all probability of missing your potential audience.
Explainer videos are the most compelling marketing component that instantly grabs the attention of your audience and keep them hold on your business page or website. There is nothing better than an explainer video when it comes to helping the customer with identifying your business. For any business marketing campaign, an explainer video stands second to none.
What is an explainer video?
Explainer videos are short and explanatory animated videos that are designed to grab the attention of your audience. Explainer videos are most commonly used by businesses to introduce their product or services and convey their brand story to the audience.
Key benefits of using explainer videos for business:
User engagement has been the most challenging part of a business today. More than 90 percent of businesses implement an explainer video as a part of their online marketing campaign. So, what’s special in an explainer video?
Let’s take note of some of the top reasons below:
It allows Effective communication
Video is the most influential means of communication when it comes to business marketing. Using explainer allows your audience to grasp your core business values and offerings in a short time. An explainer video can help communicate your complex business ideas in a relatively simple way. This is simply a powerful tool for communication.
Helps to capture visitor’s attention
It is important to keep your audience hooked into your website once they reach there through some means. Using an explainer video is the best way to engage audiences and keep them stay on the website. The more time they spend on the site, the more they are likely to convert.
Communicates your brand
Explainer videos are often made through animations and animation is a great way to communicate your business brand identity among the mass. The colors, images, text, and audio used in the video can create a strong and instant analogy to your brand. A well-illustrated explainer video is enough to explain what your business can do for your customer and why they should prefer you over the competitors.
Improves SEO and conversion
Google prioritizes those websites that add real value to the audience. Having an explainer video on your website adds more value to your content. It offers more engagement, decreases the bounce rate, and improves overall page session. This automatically leads to more conversion and leads for your business.
By now you should have somehow realized what an explainer video can do with your business. If you are a business owner or a marketing individual, you should think of an explainer video as an integral part of your business marketing strategy. Let an explainer video speak your story directly to your target audience in no time.