Compilation of statistics needed for the right decision on making explainer video in 2021 (usage & channel statistics)

More than 99% of people who use video for marketing say they’ll continue using video in 2021. But, before you go and buy a cheap explainer video, ask yourself these 5 questions. In these troublesome times, every bit of light helps to make the right decision with explainer video production. We found a few statistics for you to help you in your search for the right decision.
 

96% of people will either increase (67%) or maintain (29%) their spending on explainer videos.
 

89% of video marketers plan to include YouTube in their 2021 video marketing strategy. (+1% from last year)
 

70% of video marketers plan to include Facebook in their 2021 video marketing strategy. (-6% from last year)
 

63% of video marketers plan to include LinkedIn in their 2021 video marketing strategy. (-3% from last year)
 

58% of video marketers plan to include Instagram in their 2021 video marketing strategy. (-7% from last year)
 

53% of video marketers plan to include webinars in their 2021 video marketing strategy. (+11% from last year)
 

31% of video marketers plan to include Twitter in their 2021 video marketing strategy. (-7% from last year)
 

28% of video marketers plan to include Facebook Live in their 2021 video marketing strategy. (-4% from last year)
 

27% of video marketers plan to include InstagramTV in their 2021 video marketing strategy. (-1% from last year)
 

24% of video marketers plan to include interactive video in their 2021 video marketing strategy. (+3% from last year)
 

20% of video marketers plan to include TikTok in their 2021 video marketing strategy. (+5% from last year)
 

12% of video marketers plan to include 360 degree video in their 2021 video marketing strategy. (-3% from last year)
 

12% of video marketers plan to include VR in their 2021 video marketing strategy. (+1% from last year)
 

6% of video marketers plan to include Snapchat video in their 2021 video marketing strategy. (-3%)
 

85% of people would like to see more video from brands in 2021.

Statistics are taken from (https://www.wyzowl.com/video-marketing-statistics/)
 

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