Compilation of statistics needed for the right decision on making explainer video in 2021 (usage & channel statistics)
More than 99% of people who use video for marketing say they’ll continue using video in 2021. But, before you go and buy a cheap explainer video, ask yourself these 5 questions. In these troublesome times, every bit of light helps to make the right decision with explainer video production. We found a few statistics for you to help you in your search for the right decision.
96% of people will either increase (67%) or maintain (29%) their spending on explainer videos.
89% of video marketers plan to include YouTube in their 2021 video marketing strategy. (+1% from last year)
70% of video marketers plan to include Facebook in their 2021 video marketing strategy. (-6% from last year)
63% of video marketers plan to include LinkedIn in their 2021 video marketing strategy. (-3% from last year)
58% of video marketers plan to include Instagram in their 2021 video marketing strategy. (-7% from last year)
53% of video marketers plan to include webinars in their 2021 video marketing strategy. (+11% from last year)
31% of video marketers plan to include Twitter in their 2021 video marketing strategy. (-7% from last year)
28% of video marketers plan to include Facebook Live in their 2021 video marketing strategy. (-4% from last year)
27% of video marketers plan to include InstagramTV in their 2021 video marketing strategy. (-1% from last year)
24% of video marketers plan to include interactive video in their 2021 video marketing strategy. (+3% from last year)
20% of video marketers plan to include TikTok in their 2021 video marketing strategy. (+5% from last year)
12% of video marketers plan to include 360 degree video in their 2021 video marketing strategy. (-3% from last year)
12% of video marketers plan to include VR in their 2021 video marketing strategy. (+1% from last year)
6% of video marketers plan to include Snapchat video in their 2021 video marketing strategy. (-3%)
85% of people would like to see more video from brands in 2021.
Statistics are taken from (https://www.wyzowl.com/video-marketing-statistics/)
