🎥 Project Overview:
This animated explainer follows the journey of Mama Taiwo — a small shop owner in Nigeria — as she transforms her business through the Orbit platform. The video highlights how Orbit enables informal retailers to access wholesale inventory, credit, digital payments, and expand their customer base, all via a mobile-first experience.
🛠️ Our Role:
We handled the complete production — from script adaptation and visual development to animation and sound — under a white-label collaboration with TuiSpace. The goal was to create an emotionally relatable and locally authentic story for a fintech audience in emerging markets.
✅ Outcome:
A compelling explainer that blends storytelling and business functionality, used to showcase Orbit’s impact on economic empowerment and retail digitization in Africa.