Explainer Videos

done right!

We’ve created many types of video content over the years that stands out from the crowd. Everything is custom made and tailored just to you!

We create vivid, alive and modern explainer videos. Hard work mixed with love towards animation and design brings you the best of both worlds!

Zappy the humanoid robot

2d animation

Balans Studio animation

2.5d animation


2.5d animation


2d animation

Mama Taiwo

2D animation


2D character

We help out companies explain their product in a very understandable way.

We help out companies all over the world to explain their product in a simple and very understandable way that engages buyers and explains complex issues. We do it by making an explainer video that suits their product needs. To achieve this we use 2d or 3d animations, characters, and motion graphics in a fun and clear way.

Working directly with clients or through multiple explainer video companies, we have worked for more than 200 clients from all over the world. Some of the large ones like Pepsi or Microsoft, some of them successful small and middle-sized companies. We work with all company sizes with the same enthusiasm and dedication to make the best explainer videos for YOUR business.

Look Inside

Balans Studio Animation

An exceptionally unique experience tailored just to you!

The Brief & Kick-off Call

First, we will ask you to fill out some info about your company and your product. After that, we will set up an online meeting to get to know more about your brand and specific needs for the video. We will focus on sharing ideas with you and coming up with the general storyline and art direction for the explainer.

The Script

Based on the info we acquire from you and our research, a script is going to be forged that delivers the right message clearly and compellingly based on your target audience and your marketing goals.


We draw a storyboard (which is similar to a comic book) that will present to you the main actions that will take place in the video. Style frames (art design of the character and some scenes) are also created so you can see how the explainer video will play out.


We make complete illustrations from a storyboard and style you chose. Assets are delivered in a PDF format so you can see how the story is visually developing.


A stage where we bring the characters and graphic assets to life!

Sound effects & Music

The moment where your animations get a new life, and new depth! We place sound effects in the video and pick a few music choices for you to choose from.

Our Recent Writings

Explainer Video Statistics
Explainer video

How do marketers plan to use video in 2021?

Compilation of statistics needed for the right decision on making explainer video in 2021 (usage & channel statistics) More than 99% of people who use video…
What is the ideal length of an explainer video 60 or 90 Seconds
Explainer video

What is the ideal length of an explainer video? 60 or 90 Seconds?

In this digitalized world, videos are becoming increasingly important, and more and more brands are getting into video content more than ever. It is used…

How to adapt and survive the “new normal” as a Small business company

The last couple of months have been tough on everyone. Only a few times in history have there been unprecedented moments of uncertainty that we’ve…

Clients & Testimonials

ZAPPY Balans Studio animation

Ready to start creating an amazing explainer video?

Optionally, you can pick a date and time you want us to contact you. Please note that we will confirm our availability with you prior to scheduling the meeting.

Reach out with any questions you have

Office location

Vladimira Nazora 9, Subotica, Serbia

Call us directly

(+381) 65 317 9 004

Contact email