Balans Studio Animation

-explainer video company-

Who we are

We create explainer videos for business
and everyone that needs one.
Our videos are vivid, alive, always evolving,
and fresh. We mix hard work with love
towards animation and design
to bring you the best of both worlds,
to make your video stand out in a sea of
competition and to make your message
loud and clear.

What we do

We help out companies all over the world
to explain their product in a simple and
a very understandable way that engages
buyers simplify processes and explain
complex issues.
We do it by making an explainer video that
suits their product needs.
To achieve this we use 2d or 3d animations,
characters, and motion graphics in a fun
and a clear way.

What Makes Us Different

Working directly with clients or
through multiple explainer video companies,
we have worked for more
then two hundred clients from all over
the world. Some of the large ones like
Pepsi or Microsoft, some of them successful
small and middle-sized companies.
We work with all company sizes with
the same enthusiasm and dedication
to make the best explainer videos for
YOUR business.


Step 1

The Brief & Kick-off Call

First, we will ask you to fill out some info about your company and your product. After that, we will set up an online meeting to get to know more about your brand and specific needs for the video. We will focus on sharing ideas with you and coming up with the general storyline and art direction for the explainer.

Step 2

The Script

Based on the info we acquire from you and our research, a script is going to be forged that delivers the right message clearly and compellingly based on your target audience and your marketing goals.

Step 3


We draw a storyboard (which is similar to a comic book) that will present to you the main actions that will take place in the video. Style frames (art design of the character and some scenes) are also created so you can see how the explainer video will play out.

Step 4


We make complete illustrations from a storyboard and style you chose. Assets are delivered in a PDF format so you can see how the story is visually developing.

Step 5


A stage where we bring the characters and graphic assets to life!

Step 6

Sound effects & Music

The moment where your animations get a new life, and new depth! We place sound effects in the video and pick a few music choices for you to choose from.

Our Services

We’ve created many types of video content over the years and these types stand out the most. Need something different? No problem! Everything is custom made so just let us know how we can help you out.

2d character animation/whiteboard videos + -

  • Script development
  • Voice-over production
  • Storyboard
  • Illustrations
  • Animation
  • Music and sound effects

Infographic Videos + -

  • Script development
  • Voice-over production
  • Storyboard
  • Illustrations
  • Animation
  • Music and sound effects

2.5d Videos + -

  • Script development
  • Voice over production
  • Storyboard
  • Illustrations/modeling
  • Animation
  • Music and sound effects

Full 3d explainer video + -

  • Script development
  • Voice over production
  • Storyboard
  • Modeling
  • Animation
  • Music and sound effects

Tutorial Videos + -

  • Voice over production
  • Illustrations
  • Animation
  • Music and sound effects
  • You provide script and screenshots
  • Quick turnaround

Basic Videos + -

  • Short animated videos up to 20 seconds
  • Simpler illustrations
  • Animation
  • Sound effects + Music
  • Voice over charged separately
  • Quick turnaround

Growth is never by mere chance; it is the result of forces working together.

Our Special Team

We are expanding day by day and work with freelancers throughout our beautiful planet, from America to Serbia. Meet our core team.

Marija Nešić

Illustrator/Storyboard designer

Creates beautiful storyboards for your projects and stunning illustrations

Edvard Halas

Animator/SFX producer

Breathes life into illustrations, and gives them soul with sound effects

Our Clients