Blog - Balans Studio Animation - Explainer Video company

What is the ideal length of an explainer video 60 or 90 Seconds

August 30, 2020

Explainer video, How-to, Lead Generation tips, Marketing

What is the ideal length of an explainer video? 60 or 90 Seconds?

In this digitalized world, videos are becoming increasingly important, and more and more brands are getting into video content more than ever. It is used by individuals and organizations to promote their products or services and engage their audience. Most consumers engage more with video content; that's why YouTube is the most visited search engine after Google, and applications like Tik-Tok are getting viral. Studies have shown that over 80% of all online content will involve one form of video. YouTube has...

by Edvard Halas

August 24, 2020

How-to, Uncategorized

How to adapt and survive the “new normal” as a Small business company

The last couple of months have been tough on everyone. Only a few times in history have there been unprecedented moments of uncertainty that we’ve had this year. Many countries are struggling with their economy. Health systems all over the world have been overwhelmed and almost on the terminus of collapse. And, there has been so much loss that has put employers and employees on edge. The future is uncertain, especially for small companies. Their businesses thrive on predictable and stable economies,...

by Gaurav Upreti

August 20, 2020

Explainer video, Lead Generation tips, Marketing, startup

Before You Buy a Cheap Explainer Video, Ask Yourself These 5 Questions

Explainer Videos are great tools for brands to communicate their message to potential customers. However, there has been a rapid influx of cheap explainer videos that do not meet the standards and do not pass the message effectively. Most of the business marketing plans struggle with an adequate budget and they are constantly looking to cut down the corners to lower the marketing cost. This often ends up in businesses getting cheap explainer videos for a couple of hundred dollars or even...

by Gaurav Upreti

How To Create An Incredible Explainer Video Script

August 16, 2020

Explainer video, How-to

How To Create An Incredible Explainer Video Script

Explainer videos are great tools for brand communication, especially when you have a great story.In a world where visual works rule, brands understand that they need to portray themselves in ways that their target audience can relate to. But your explainer video may fail to perform well if the script is not compelling or does not relate to your theme and target audience. Most of the time video makers prioritize technical components and fail to focus on script and storytelling. They fail...

by Gaurav Upreti

How To Make Customer Service Training More Effective With Videos?

August 13, 2020

Explainer video, How-to

How To Make Customer Service Training More Effective With Videos?

The excellent customer service team are not born that way. They are educated and trained to lead the way. The importance of customer service in the business has evolved into a real discipline, and like any other discipline, it requires training. The customers being more demanding and the products getting more sophisticated, customer service is likely to become dreadful without guidance and training. You better know that a small fallback in the customer service can land your customer to the competitor's business,...

by Gaurav Upreti

7 Most Successful Video Marketing Campaigns You Don't Want to Miss

August 10, 2020

Lead Generation tips, Marketing

7 Most Successful Video Marketing Campaigns You Don’t Want to Miss

Simply writing and posting on a blog is not enough. There is more to digital marketing than just written materials. Today, you must go beyond writing words on a page. Over 60% of internet users are attracted to visuals more than written content. Although well written and SEO optimized articles have the power to attract more leads than you can count. Incorporating video content into your marketing approach can give you even better results! Here are the 7 most successful...

by Gaurav Upreti

Is COVID-19 Pandemic the right time to make the animated video more impactful MAIN

August 4, 2020

Explainer video, Lead Generation tips, Marketing

Is COVID-19 Pandemic the right time to make the animated video more impactful?

From a startup to a film production team and from a college student to a multibillion company, everyone has first hand felt the impact of the coronavirus in their life and business. From safety concerns to the economic crisis, everyone is in a sort of panic. Amidst all the pandemic crises and threats, it is not easy to stay motivated. But, there is something that can leverage your happiness and help you cheer up and stay positive. Yes! the "animated explainer...

by Gaurav Upreti

August 2, 2020

Explainer video, How-to, Marketing, startup

Is your marketing plan suffering? Here is how you can create a big bang of sales using a single explainer video

Are you experiencing a state where your business is hitting a standpoint and the audiences are not interested in your service or product anymore? Have you already spent a lot of marketing budget on SEO, social media ads, AdWords, and still your sales is shattered? If yes! Then relax, and take a deep breath. Don't forsake for the poor out- turn. In this article, I will walk you through a proven course of action that will help you create a...

by Gaurav Upreti

How to use an explainer video to hook your first-time visitors

July 30, 2020

Explainer video, How-to, Lead Generation tips, Marketing, startup

How to use an explainer video to hook your first-time visitors

Did you know that the human brain is hardwired to detect the content in motion? We human beings as a brainy bunch easily detect and digest motion. This is why we are more likely to escape pages of texts but still withstand a video content till the end. For any business, an explainer video can be a gold mine when done in the right way. Your home page or the landing page with an explainer video can hook your audience in...

by Gaurav Upreti

July 27, 2020

Explainer video, How-to, Lead Generation tips

Don’t Get Left Behind: Use explainer videos the right way to generate conversion and leads

Sooner or later, you will be on a big hitch if you are not getting noticeable engagements on your business online. Quality Engagement and leads are the vertical bone of all small and big companies. There are many ways to create engagements online and convert them into successful leads. Using an explainer video works out of the box to create high engagement and hook audiences that might turn into lead prospects at any time. Based on the 2020 state of video marketing report, "96% of...

by Gaurav Upreti

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