🎥 Project Overview:
This product explainer introduces 6:00 AM Run, a line of energy and recovery supplements designed specifically for cardio enthusiasts. Through relatable characters — John and Jen — the video demonstrates how different formulas (Sprint and Marathon) support both beginner and advanced runners in achieving endurance, recovery, and performance goals.
🛠️ Our Role:
We crafted the complete narrative structure, visual design, animation, and pacing to reflect the active lifestyle and wellness focus of the brand. We aligned the tone to fit a fitness-oriented audience, balancing information with motivating visuals.
✅ Outcome:
A dynamic and engaging promotional piece that serves both educational and marketing purposes, effectively communicating product value across digital platforms.